Amsterdam-based business acquired by Prodigi
Print on demand company Prodigi has announced the acquisition of Peecho
Shining a spotlight on the industry
Tuesday, 16 Apr 2024 08:47 GMT
 - James Old (CEO) - Tom Gallard (CTO) - Eric Kickert (COO) - Steve Levin (CPO).jpg "Article picture")
Members of the Prodigi group board [L to R] James Old, Tom Gallard, Eric Kickert, and Steve Levin
Prodigi, a global print on demand company with production facilities in the US, UK, and Europe, has announced it has acquired Amsterdam-based business, Peecho.
Peecho, which was founded in 2009, is described as an innovator of cloud printing solutions which enables platforms featuring user-generated content to integrate print on demand modules directly into their apps or interfaces.
The new acquisition means Prodigi can capitalise on new market opportunities and cater to a wider range of clients.
The deal is the third acquisition made by Prodigi following its purchase of Kite from Canon in 2019.
James Old, founder and chief executive officer of Prodigi, says: "The print on demand industry is at an inflection point, and we're thrilled to be driving this transformation.
"By integrating Peecho's innovative technology with our global reach and expertise, we're well-positioned to redefine what's possible for the sector. This acquisition is about more than just growth; it's about pushing the boundaries and creating new opportunities for businesses and creators worldwide.”
Peecho has previously reported year-on-year revenues of over 40%, however scaling the company’s people, systems, and software presented challenges for the business which Prodigi believes it can solve.
"Joining forces with Prodigi is a game-changer for us,” says Eric Kickert, Peecho chief executive officer, who adds:
“With Prodigi’s global reach, technological prowess, and shared vision for the future of print on demand, we're already seeing this partnership unlock new opportunities and help us achieve our full potential. Together, we're going to redefine what's possible in this exciting and rapidly evolving industry."
Kickert has now joined Prodigi’s board as a chief operating officer. Prodigi sees this latest acquisition as part of its continued global growth, currently working with over 100 print partners.
Old concludes: "The print on demand landscape is evolving at a rapid pace, driven by advancements in technology and a growing appetite for customisation.
“While it's already almost a cliché to mention AI, we're witnessing its transformative impact firsthand as it revolutionises the way our users visualise and personalise products. Simultaneously, it’s fuelling exponential growth in the creation of original content, which is driving a significant increase in demand for simple, accessible print on demand solutions.”
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