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Industry

Putting the ink into your website

A new domain extension has been launched in America aimed at the print industry with a tell-tale industry-friendly name.

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Inky feeling: the .ink name is now available for printers

Dot ink (.ink) is being offered to printers and those involved in the print industry by Top-Level Design (TLD) so their customers (or rather potential customers) can quickly source a print firm.

TLD says the .ink domain has been created specifically for those who are passionate about ink. In a statement the firm says: “The new .ink extension caters to industries or individuals involved with ink—from typographers and printers to publishers and artists. The domain extension has now been launched for general availability, where domain name registrations are secured on a first come, first serve basis.”

The initial reaction to .ink from major print brands and ink manufacturers has been tremendously encouraging and points to its future success as a new hub for print businesses around the world

Raymond King, CEO at Top Level Design, says: “Whether you’re a printer manufacturer or supplier, .ink offers a host of businesses globally the opportunity to stake their claim on domain names that better represent the industry online. If there’s a .ink domain name of interest, now is the best time to secure it.

“The initial reaction to .ink from major print brands and ink manufacturers has been tremendously encouraging and points to its future success as a new hub for print businesses around the world.”

It will be interesting to see if printers who are planning on opening a new website take up the offer of having .ink at the end of their web address. King said, in a question from Print Monthly, that so far a lot of American companies had taken up the address and there had been interest in the UK.

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