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Industry

Epson commits to label industry

Revealing its investment in the label industry and plans to produce a wide portfolio of products for niche applications, Epson has launched its own digital label technology in the form of the ColorWorks C7500 compact colour label printer.

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Epson’s ColorWorks C7500 label printer benefits from Epson’s PrecisionCore Micro TFP line printhead, giving the printer a lifetime guarantee

“It is the ultimate in short-run colour printing for those for who want the flexibility in-house to reliably meet their label printing needs. It eliminates the costs associated with pre-printing, by producing short run, customised labels on demand for a variety of applications such as product packaging, food, beverages, EU Energy Labels, and GHS labels,” says David Spratt, head of business systems at Epson UK.

The user-friendly printer benefits from Epson’s most advanced printhead and prints labels at 600 x 1200dpi onto a variety of materials. Sharp colour is produced through its variable sized droplet technology (VSDT) which produces ink droplets in controlled sizes, and nozzle verification technology prevents misprints.

Phil McMullin, sales manager of professional graphics at Epson UK, tells Print Monthly of his plans for the company, saying: “My personal vision mirrors, in a way, our president, Mr Usui, who runs the whole of Epson corporate worldwide. He was intimately involved in the team that designed the Precision Core printheads, and that’s the technology that drives everything we do.

What Mr Usui said last year was that in the future everything will printed by Epson. The reason he can make a statement like this is because we have the printhead technology, but we also own the ink chemistry, so all the components are Epson


“What Mr Usui said last year was that in the future everything will printed by Epson. The reason he can make a statement like this is because we have the printhead technology, but we also own the ink chemistry, so all the components are Epson.

“We’ve moved into these new markets and have a fairly small range in each print application but the vision for Epson, not only in the UK but mirroring worldwide, is that we will start to produce a wider portfolio of products for all these niche applications.”

The key trend influencing technology in the label environment, McMullin explains, is the requirement for smaller runs of labels that are more personalised and higher quality. He continues: “Often the label is the only way you can get that message over. Generally in the food arena you can’t do much with the packaging, it’s the label that goes on it that differentiates it.”

In terms of how Epson’s strategy is going so far, McMullin refers to Epson’s SurePress label presses, which have been installed by Bristol Labels and Superfast Labels. “Focusing on the SurePress, we now have five installs in the UK which is the level we expected to be at in 2016, so we’re ahead by one unit.”

He reveals that Epson is currently number three worldwide for digital label presses—no mean feat for a company that is unknown in the label industry. However, as Duncan Ferguson, director of professional graphics at Epson Europe, says: “We are committed to this industry for the long term.

“We recognise that the label industry is extremely diverse which is why we offer such a wide range of production solutions with a choice of inks—all of which deliver high quality, superb reliability and the best all round return on investment. Epson excels at high-quality inkjet imaging and our strategy is to meet the industry’s needs now and anticipate and adapt to these needs as they change.”



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