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The Print Show moves up a gear for 2016

The Print Show kicked off today and with visitor numbers at 1,331 by the end of the day with exhibitors making up a total of 2,150, hopes are high for a busy show full of exciting technology. With a host of old and new exhibitors, many of which have stepped up their game with even more technology on display than last year, it is certainly an exciting time to be in print.

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OKI launched its Print my Ride campaign at The Print Show, meaning designers can now upload their race car artwork to be in with a chance of winning

One of my first stops at the show was the OKI stand. The printing technology manufacturer has just launched an exciting new campaign, Print my Ride, challenging designers to create a design for a British Touring Car Championship (BTCC) race car. It all started at 11am today, when you could officially upload your artwork to OKI’s website (www.okiprintmyride.com/submit/).

The competition runs until March and there are six categories: Best overall visual design based on use of colour and style, Best use of ColorPainter capability based on technical application, Best professional creative designer, Best design from educational establishment (school/college/university), and Wild Card, judged by most social media shares. Winners will see their design on a 1:18 scale model car, and receive an all-expenses-paid VIP trip for two to a Dunlop MSA British Touring Car Championship event in 2017.

Also on the OKI stand, and new to the show, was the ColorPainter E-64s, an affordable entry-level, eco-solvent inkjet printer. While the machine retails for £12,995 with RIP, delivery, installation, training, and a two-year warranty, you can get your hands on it for £11,995 at The Print Show through Signmaster Systems, making that trip out of the office highly beneficial.

The quality of visitors is fantastic and we have taken this opportunity to show how our products have gone one step further than last year

Andrew Hall, marketing manager of OKI, says of the exhibition: “We came last year and it was massively successful, which we hope to repeat again this year. The quality of visitors is fantastic and we have taken this opportunity to show how our products have gone one step further than last year. We are offering a business in a box solution that will earn you income from day one.”

Konica Minolta highlighted the importance of fantastic finishing to add value to print, using equipment such as the MGI JETvarnish 3DS

Moving on over to Konica Minolta, you can get the answers to all of your questions at their ‘central hub’, from how to attract new customers, maintain high quality colour, and incorporate automation into your workflow.

One key piece of technology was the MGI JETvarnish 3DS for adding value to print, which Bernard Cassidy, head of marketing for the company, says is a key trend.

Cassidy explains: “Adding value to short-run print is so important as well producing it quickly, using fantastic finishing equipment such as the JETvarnish or augmented reality; it all adds profit.

“Production print is one of the key areas Konica Minolta are focusing on. The Print Show gives us the opportunity to take our products and show them to visitors who may not be able to come to our own showroom. Here we can tie all our solutions together in a controlled environment; it’s also a great location.”

A special Print7 News bulletin as the industry prepares for The Print Show

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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