Dreaming of a paperboard Christmas
Karl Fazer has linked up with Metsä Board to launch a chocolate Christmas calendar that offers consumers a more sustainable choice this festive season.
Print Monthly Consultant Editor
Friday, 25 Nov 2022 07:02 GMT
The switch in materials is expected to reduce plastic use by 1,200kg per year
The calendar is made from lightweight and recyclable dispersion coated paperboard from Metsä Board, in move that is expected to reduce plastic use by 1,200kg per year compared to the PE coated board used previously.
The wood fibre used in Fazer's Christmas calendar can also be fully recycled.
“Climate change mitigation and the circular economy are important themes for Fazer,” says Piia Soininen-Tengvall, packaging development director at Fazer.
“The material change for the Christmas calendar is part of Fazer's responsible packaging programme which consists of three elements: reducing the amount of packaging materials used, developing completely new types of more ecological packaging solutions, and improving the recyclability of packaging.
“Chocolate calendars need a layer to protect the chocolate, which is usually plastic. This year we are replacing the PE coated material with recyclable Metsä Board paperboard.”
Olli Haaranoja, sales director at Metsä Board, adds: “Our fresh fibre board is a safe choice for Christmas calendars, especially when the chocolate is in direct contact with the board. In addition, our dispersion coated board has neutral sensory properties.
“In practice, this means that the chocolate in the calendars retains its excellent taste until the consumer receives it as intended.”
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