Digital print inspires new generation of designers
Epson has highlighted how digital print technology is supporting the development of the next generation
Print Monthly Consultant Editor
Wednesday, 26 Jul 2023 10:05 GMT
Digital print was a popular choice at London Fashion Week 2023
Epson has highlighted how digital print technology is supporting the development of the next generation of designers in the UK.
During this year’s London Fashion Week, a number of pieces were created with digital print. This, Epson says, was due to designers choosing to adopt more unique, colourful, and flexible ways to take their inspired work from imagination to catwalk.
Picking out one designer in particular, Epson shone a light on independent avantgarde womenswear brand IA LONDON. The company works with carefully selected British digital textile printing specialists to ensure vibrant colours of its prints last.
The designer uses digital printing for on-demand customisation, a process that also helps to reduce its impact on the environment. This process uses wastewater and enables the most efficient use of material.
Epson also paid tribute to Richard Quinn, who is no stranger to the power of digital textile printing to create garments. At this year’s London Fashion Week, he won wide acclaim for his use of dye-sublimation.
In addition, earlier in the year, Japanese fashion designer Yuima Nakazato gave a glimpse into the future by recycling used garments into non-woven fabric before printing onto them using direct-to-fabric print technology.
Getting young people to experience this circular economy using on-demand printing is an exciting spectacle”
“Key to evangelising print technology as a sustainable change agent within fashion is ensuring it has the right exposure to aspiring young fashion designers,” says Phil McMullin, head of sales for commercial and industrial at Epson UK.
“Epson has collaborated with De Montfort University this year to build their education around direct-to-garment technology, an exciting partnership that enabled used t-shirts to see a new lease of life thanks to a digital textile printer.
“Getting young people to experience this circular economy using on-demand printing is an exciting spectacle into the future of fashion, and we’re excited to see how the students will bring this to the catwalk.”
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