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£1m Ricoh investment proves sector growth

The news that PHD Mail used the recently held Print Show to shake on a deal for £1m worth of technology from Ricoh, opting to invest in its InfoPrint 5000 CMYK inkjet system, proves that the market for direct mail continues to be one of the strongest areas of growth from the sector.

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(L to R) Commenting that the kit will, “allow them to drive stronger profitability”, Stephen Palmer shakes hands with Kevin Dunn from PHD Mail

“There comes a point when high volume colour production becomes unviable on cut-sheet devices. Given our ever increasing volumes and tight SLAs we now needed a high quality reliable solution to drive our business to the next level of capability. The Ricoh IP5000 meets these requirements and gives us the ability to produce 40m colour A4 images per month,” said Kevin Dunn, PHD business development director, shortly after the deal was concluded.

The IP5000 is designed for maximum flexibility, which means that PHD Mail will now be able to offer complex personalised and tailored products to its customer base. It will also reportedly produce high quality branded images at a rapid ink delivery rate which was an obstacle before the investment.

We are extremely proud to have a reputable industry leader such as PHD Mail to extend their trust in us

Stephen Palmer, director production print, Ricoh UK added: “We are extremely proud to have a reputable industry leader such as PHD Mail to extend their trust in us. This significant partnership will enable them to enhance client value and client satisfaction which is at the forefront of every business.  Alongside that, PHD Mail will be able to offer a bespoke service to their clients which will allow them to drive stronger profitability through this responsible technology investment programme." 

Ricoh has been rapidly expanding its technology portfolio, Print7 News caught up
with the multinational at Hunkeler Innovationdays to get the lowdown

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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