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Trade Comment

Commercial Printers at the Print Show

Trade exhibitions are a staple part of both the UK and global print industry. Jo Golding asks: “What do you think is the value to a commercial printer of visiting an event such as The Print Show?”

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Bernard Cassidy, market development manager, Konica Minolta business solutions UK

Constantly evolving

Print-service-providers are constantly having to adapt, reshape, and evolve their offer to ensure that print remains relevant in an increasingly digital world. The Print Show is the perfect platform for them to see the latest technologies, software, finishing, materials, and services in one place, to get hands-on with the equipment on stand and see how sophisticated solutions can take cost and complexity out of their printing operations.

From our perspective, we will have a team of dedicated production print specialists on hand to provide expert guidance and advice to print providers looking to diversify and broaden their printed communications service offering. We will work with customers at The Print Show to identify key areas within their production workflow, where improvements could be made around the effectiveness of document production from job capture and preparation, through to colour management and finishing, to save our customers time and increase profit margins.

Faced with increasing demand for short-run, fast turnaround jobs, ultimately, business growth depends on the ability to minimise costs, maximise output, and achieve viable production volumes.

We will work with customers at The Print Show to identify key areas within their production workflow, where improvements could be made

 
The most effective way of overcoming the challenge of doing more in the same time, is to implement workflow automation solutions that make light work of time-intensive, error-prone manual processes.

This is also a great opportunity for the market to see how Konica Minolta is evolving. We will be able to demonstrate the growing importance of the industrial and commercial printing sectors as Konica Minolta becomes more customer focused and moves more into marketing, software, and crossmedia services to take print applications on to a new level.

Interact with technology

Anne Sharp, large-format marketing manager, HP, UK and Ireland


Trade shows will always be important as the one place that customers can visit to see technology in action and interact with the manufacturers to access the latest information.

Digital wide-format printing continues to be one of the most significant growth areas in the entire print industry. Info Trends projects that print volumes will experience a compound annual growth rate (CAGR) of over 9 percent until 2019.
 
This continued growth is the collective result of increased adoption, new technologies, and an expanding range of applications such as soft signage, rigid panel printing, textiles, and decoration. Industry research also shows that almost 30 percent of print-service-providers (PSPs) in developed markets plan to purchase or lease a new digital wide-format printer in the coming year. The average number of units owned by printers has risen from two in 2013 to more than three in 2016.

Digital wide-format printing continues to be one of the most significant growth areas in the entire print industry


Latex technology is HP’s hero product for the signage market. We are seeing a growth in the request for interior decoration solutions from end-users, which is a fantastic opportunity for our signage customers or any commercial printer wishing to expand their portfolio to their existing customer base, and latex inks provide a perfect fit for applications within people’s homes and living spaces.

The power of HP Latex printing is its versatility: it goes even where solvent cannot, allowing the widest application adaptability. Customers can now expand their opportunity beyond vinyls and banners to films, papers, textiles, canvas, wallpaper, and more. And what is more, Latex is perfect for interiors and closed spaces as it is a green and emission-free technology.

Wide range of solutions

Craig Bretherton, product and marketing manager, KBA UK


The major benefit for a commercial printer attending The Print Show is the wide range of manufacturers from pretty much every sector that will be in attendance. The International Centre at Telford is a compact and easily accessible venue, with free parking right outside the centre. Therefore, the attendees do not need to plan extensively to visit, they do not need to take several days out of the office and will, in theory, have more time to speak with the exhibitors or to watch the presentations on a wide range of subjects.

In my experience, at the larger international shows, it can be a real challenge to get to the right people when you need to discuss the solutions they can supply in greater detail. Usually, there are high-speed, multiple demonstrations taking place in several languages and when these finish, it is usually a bit of a scrum to ask the questions to provide you with the answers you need to take home with you. At The Print Show, we will have representatives who can sit down with clients over a drink or something to eat and explain in more detail what we can offer via short videos and presentations.

It is vital to have informal face-to-face discussions in order to provide the extra information our clients may require


There are many features on our range of print and finishing products that can bring a significant competitive advantage to UK print businesses. However, we cannot presume that our prospective clients have understood everything we have to offer from our website or brochures, or even to know what we have to offer beyond the presses. It is vital to have informal face-to-face discussions in order to provide the extra information our clients may require, explore new technologies, and to share the experiences we have had with similar businesses that have purchased from KBA.

Inspiring ideas

Duncan Smith, director of industrial and production solutions, Canon UK


Trade shows today have evolved enormously from what they once were and at Canon, we focus on delivering a truly immersive experience to visitors. Our physical presence at print exhibitions is vital, but we also think beyond stand design and product promotion to effectively communicate the broad range of services, end-to-end solutions, and expertise we offer our customers.

Face-to-face experiences are always valuable as they allow attendees an opportunity to explore a hub of creative and disruptive ideas that will help them to unlock the power of print. Our specialist teams ensure that visitors get maximum value from what will be another great UK event for commercial printers to experience our world-class offering.

The Print Show provides the opportunity for us to come together and network with like-minded individuals in an industry that is vibrant and dynamic. Visitors to the show will see Canon truly unleash the power of print, with exciting new technologies being presented, alongside demonstrations of our inspirational application ideas. We are committed to innovation, with a clear focus on delivering solutions and services to help customers build better businesses.

The Print Show provides the opportunity for us to come together and network with like-minded individuals in an industry that is vibrant and dynamic


The pace of change is fast in the print industry, so Canon prioritises showcasing its cutting-edge applications in new and different ways. Our digital presence is a big part of attending trade shows, as platforms such as Twitter and LinkedIn enable us to get fully immersed in the conversations happening around the events.

Canon’s philosophy is to work in close partnership to openly explore the challenges and opportunities faced by customers, to inspire them with ideas to help unlock their commercial potential.


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