Fujifilm raise prices in response to “ongoing market pressures”

Fujifilm has announced price increases to a range of its consumables and services in response to cost pressures it has experienced in the European market.

According to the manufacturer, although inflationary trends have stabilised since 2024, Fujifilm Europe continues to be affected by challenges including increased labour costs, elevated freight and warehousing expenses, sustained energy prices, and higher costs from suppliers.

These pressures have resulted in the need for Fujifilm to implement what it has referred to as ‘double digit price increases’.

Commenting on the price increases, Taku Ueno, senior vice president of Fujifilm Graphic Communications, says: “We understand that price adjustments can be challenging for our customers.

“However, ongoing market pressures leave us with no option but to revise our pricing structure. These adjustments are necessary to ensure we can continue delivering the quality and reliability our customers expect.”

The increases, which will vary depending on the product category, will take effect from April 1^st, 2025. Affected customers will be notified of relevant price increases in due course.

Fujifilm Europe recently attended Hunkeler Innovationdays 2025, demonstrating its new continuous feed inkjet press, the Jet Press 1160CFG, alongside a number of integrated inkjet solutions.

The company showcased the press in collaboration with Hunkeler’s finishing equipment to produce a range of promotional postcards live at the show.

Fujifilm also collaborated with Horizon, utilising its StitchLiner technology to highlight the switching capabilities of the Jet Press between books of varying sizes and pagination.