Fresh Perspectives

Tackling the Print Versus Digital Argument
After winning the Young Leader Award at last year’s IPIA Recognising Excellence awards, Rebekah Hughes from Latcham gives her thoughts on opportunities available in print, and how to approach the print versus digital marketing argument
Fresh Perspectives: A Crash Course in an Underestimated Industry
For this edition of Fresh Perspectives, we hear from someone on the other side of the pond – Carly O’Neill, communications coordinator at PRINTING United Alliance, who speaks about her experience in the print industry, following a successful PRINTING United Expo in 2025
Fresh Perspectives: Why Businesses That Ignore the Circular Economy Will Lose Out
In this edition of Fresh Perspectives, we hear from Jack Good, founder of Reuseabox, and recent speaker at The Print Show, who talked about the importance of creating a circular economy in print and all industries around the world
Fresh Perspectives: From Newcomer to Networker
As we continue to hear from voices across different parts of the print industry, Natalie Evans, membership manager at the IPIA, tells us about her journey working at the organisation and championing the medium of print over the past four years
Fresh Perspectives: Automation Isn’t Just for “The Big Boys”
As the print industry continues to change, with automation and AI dominating a lot of conversations, Neil Wallis of Inkwell Printing talks about making automation work for small to medium sized businesses, while still keeping a human touch
Fresh Perspectives: "I Thought Print was Dying... I Couldn't Have Been More Wrong"
Wil Wilson-Davies, head of growth at Artworker, tells us about his experience in joining the print industry and how his perception has changed since working for Artworker

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