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65% of the customers surveyed in Printed.com’s latest annual customer survey use printed products to promote their brand
Online print service, Printed.com, has released the findings of its annual customer survey, aiming to shine a light on the value of print in what it labels as a “fast-moving, digital-first landscape.”
The latest annual customer survey from the UK print provider captured responses from over 730 Printed.com customers across the UK.
According to the survey, 65% of the customers surveyed use printed products to promote their brand.
80% of those who responded are sole traders, with most others running teams of fewer than five.
Roughly 65% said that the business they print for is their main source of income, with the most commonly printed products being flyers, business cards, brochures, packaging, and stickers.
Rob Haycock, chief executive officer at Printed.com, says: “Print gives businesses something tangible to share – a physical extension of their brand that people can actually hold onto.
“We’re seeing more and more customers using it to stand out, build trust, and create a lasting impression. It’s about quality, connection and experience.”
The survey also revealed a strong interest in sustainable products, with roughly 60% of respondents purchasing or showing interest in more eco-friendly options such as recycled fleck paper, seed paper, PVC-free banners, or cotton stock.
Within the last year, Printed.com says it has seen a growing number of users choose its carbon offsetting options at checkout.
The survey results come amidst a time of expansion at parent company, The Printed Group, including new machinery and facilities.
The Printed Group, recently announced the installation of a third Canon varioPRINT iX3200 press at its Cramlington headquarters, as part of wider operational expansion.
The additional varioPRINT will enable The Printed Group to produce up to a reported 200,000 SRA3 sheets per day across their three presses. The enhanced capacity aims to assure fast and reliable production for a wide range of products including leaflets, flyers, business cards, wedding invitations, books, and postcards.
The installation follows The Printed Group’s recent announcement of a new production facility it has purchased in Cramlington, bringing total production space to 50,000sq ft.
