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Two Sides UK has announced that the second edition of Love Paper Week, which celebrates the modern role of paper across the world, will run from February 2nd to 6th
Two Sides UK has announced the return of Love Paper Week for 2026, with the second edition of the event running from February 2nd to 6th, 2026.
Launched by the paper advocacy group, Two Sides UK, last year, Love Paper Week is designed to highlight the unique role of paper in our everyday lives while promoting its strong environmental credentials.
In its first year, Love Paper Week introduced a number of tools including brochures, web banners, and other promotional items for organisations across the print, paper, and packaging sectors to tell the story of paper’s sustainability.
Two Sides has predicted expanded activity and broader participation this year, with the aim of helping showcase paper as a vital, sustainable, and creative medium in today’s digitally integrated world.
Josh Birch, campaign manager for Two Sides UK, says: “Paper continues to be one of the most sustainable and effective forms of communication. It is renewable, recyclable, and biodegradable, yet many misconceptions remain.
“Love Paper Week is about giving the industry a collective voice to challenge myths, share facts, and celebrate the benefits of paper with both businesses and consumers.”
Research from Two Sides shows that despite progress, many consumers still underestimate paper’s environmental impact. For example, many believe paper recycling rates are low, yet Europe recycles an impressive 75% of paper, the highest recycling rate of any material.
Two Sides also highlights the lack of awareness around the fact that European forests, which provide the raw material for paper, are growing in size and are managed under strict sustainability standards.
To support the campaign, Love Paper is once again providing free, ready-to-use resources for organisations to share during the week, including social media posts, graphics and videos, email footers, and other digital assets, as well as official Love Paper Week branding.
Birch adds: “From printers, publishers, and direct mail specialists to packaging manufacturers, paper manufacturers, and distributors, Love Paper Week is an opportunity for everyone in the sector to get involved and showcase the positive story of paper.”
Links to download a range of resources for Love Paper Week can be found via a portal on the Two Sides website.
