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Xerox has announced a redesigned global “print go-to-market” structure that unifies sales engagement, sharpens regional focus, and drive growth across what it defines as key areas
Workplace technology provider, Xerox, has announced a new global structure which aims to accelerate growth and “expand market leadership”. The news follows the company’s acquisition of Lexmark, which has been incorporated into this latest restructure.
The new model is built around a streamlined, integrated sales system that has been made to enable stronger client outcomes, reduced service costs, and increased sales efficiency.
Xerox has ensured the new structure is implemented globally and aligned to what it calls “regional realities” which is reflected in its new appointments and redesigned segments. The plans have all been made in order to tap into opportunities in print, IT and digital services, as well as graphic communications.
In a statement from Jacques-Edouard Gueden, chief revenue officer at Xerox, the new sales model has been implemented in order to “eliminate redundancies”.
Gueden’s full statement reads: “Unifying the Xerox–Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance.
“With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.”
The new “print go-to-market” framework is split into three regional models – North America, Western Europe, with the rest of the world supported by a dedicated production print service division and two specialised teams focused on distribution and inside sales.
North America and Western Europe coverage has been redesigned into a unified segmentation model with direct sales concentrating on enterprise and corporate clients. This in turn will mean partners can take on expanded hardware fulfilment and SMB coverage supported by the previously mentioned specialised teams.
The “rest of the world” segment will be organised into two distinct operating units for Asia Pacific and an international operations organisation focusing on remaining geographies. The latter division will operate under a cost-efficient hybrid model, which Xerox says is designed to protect profitability and maintaining selective growth focus.
The restructure will also see the introduction of a global go-to-market framework for graphic communications which Xerox says has been designed to “fully leverage the company’s refreshed production print portfolio.”
As part of the changes, Xerox has also announced the following leadership appointments:
In the latter half of 2025, Xerox announced a series of production printers, namely the Xerox Proficio PX300 and Xerox Proficio PX50 presses, as well as the Xerox IJP900 Inkjet press. The presses will be on show along with a series of enhancements and advancements across the portfolio its Future of Production Print Event at the Uxbridge Innovation Centre in Windsor between February 24th and 27th, 2026.
