Industry Tips: Compete on Value, not on Price
Colin Sinclair McDermott, The Online Print Coach, makes his argument for why keeping control of not only your image, but also your prices, is paramount in 2026
The Online Print Coach, Colin Sinclair McDermott, makes the argument that whether it’s yourself or a key individual in your company, relying on “invaluable” people could be the biggest risk to your business
I see it so often in print businesses I work with – there is usually one person in the building who is seen as completely invaluable. Often it is the owner, but just as frequently it is a long-serving manager or a production lead who has been there since day one. They know every client quirk, remember the exact material used on a job three years ago, and are the only ones who truly understand how to set up that one tricky machine.
On the surface, this person appears to be your biggest asset. But they might actually be your biggest long-term risk. ‘How can that be?’ I hear you say. ‘We couldn’t function without them’.
Unfortunately, that person represents a single point of failure. If all the vital information required to run your operation is locked in one or two people’s heads, your business cannot grow beyond their personal capacity. More importantly, it cannot survive their absence.
The real ceiling for most facilities isn't equipment or sales; it is the noise of constant interruptions. When information is held by one person, everyone else is forced to wait for that person to give the green light. Decisions are delayed, problems are escalated, and the entire workflow could grind to a halt at any time. To break through, you have to move away from this and start building a system where information is available to everyone.
The true health of your operation is revealed the moment your invaluable person isn’t available anymore. It might be a planned holiday, a sudden illness, or heaven forbid, they decide to move to a competitor. This is the ultimate stress test for any print business. If your phone starts ringing with basic questions the moment they hit the airport, you do not have a structured business. You have a company that is entirely dependent on a specific person.
The true health of your operation is revealed the moment your invaluable person isn’t available anymore
I have seen owners who haven't taken a proper holiday in years because they are terrified of what happens when they aren't there. By being the only person who can fix anything, they are actually creating a culture of dependency. If the team knows there is one person who will always sort out the problem, they will let them. They won't take responsibility or learn the processes because they don't have to.
This is a dangerous way to run a company. Information should not be a secret held by a few. It needs to be a shared resource that belongs to the business. When you democratise that data, you empower the rest of your team to think, decide, and own their outcomes. You move from a reactive to a proactive state where work flows regardless of who is in the building.
One of the biggest hurdles for people who hold all the information is the fear of losing control. They mistake being involved in every detail for having control. But there is a massive difference between having your finger in every pie and having visibility over your operation. True control does not come from doing the work yourself, it comes from having the data to see what is happening at your fingertips, without asking a dozen questions.
You don't need to be on the production floor to know whether your facility is performing. You just need a reliable way to capture the knowledge currently trapped in people's heads and turn it into a repeatable process. This is where a Management Information System (MIS) becomes the most powerful lever you have. If you are trying to manage your job history, pricing, and schedules through a series of spreadsheets or the memory of your longest-serving employee, you are building a trap.
You just need a reliable way to capture the knowledge currently trapped in people's heads and turn
it into a repeatable process
A good MIS takes the guesswork out of the business. When I work with clients who use a system like Accura, Clarity, or PrintLogic, I see a significant shift in their culture. The questions that used to cause interruptions suddenly disappear. Instead of someone asking: ‘What did we charge for this last time?, or ‘Where did we source that paper from?’, the data is visible to everyone who needs it.
This frees you and your most experienced people to focus on high-value strategy rather than answering basic queries. It also ensures that if a key person is on holiday, the business doesn't skip a beat. An MIS allows you to track real profit on every job, not just what hits the bank. It replaces the expert's gut feeling with hard data, showing exactly where you are bleeding money or leaving profit on the table.
Having an MIS system is a great first step, but a system is only as good as the discipline behind it. As I often tell my coaching clients, if you do not enforce your processes, you do not actually have a system. You simply have preferences.
Everything seems to work well when volumes are low because you have the time to fix things on the fly. But when demand spikes, the cracks always appear. Your systems only work if people follow them consistently. They cannot follow the rules some of the time, or even most of the time. They have to do it every time.

The moment a staff member sees that a rule is optional, they will treat all rules as suggestions. This is where the chaos begins. It is how artwork gets lost, deliveries go missing, and customers start calling with complaints. Reliability is not built by shouting at people when things go wrong, it is built through clarity, repetition, and the enforcement of written processes. An MIS system is a great way to ensure these processes are properly established, managed, and monitored.
If you feel you are losing control because your operation relies on the constant presence of a few key people, it is time to review your structure. You need to identify the recurring issues and establish repeatable methods for solving them without individual input.
The goal is to move away from being the person who knows everything and toward being the person who develops the strategy, based on accurate and timely data. Scale happens when you hire the right people, give them the tools, set up systems and processes properly, and let them do the work. You have to value your business’ ability to run without you (or anyone else) more than you value being indispensable.
Sharing your information is the only way to grow your freedom and move towards a proactive state where you can steer the ship with confidence. Control first. Growth follows. Get your structure right and the noise in your head starts to quiet.
If you are ready to find some calm and build an operation that doesn't rely on one person being there 24/7, let us have a straight talk about your structure. My coaching is designed to help you build the systems that bring calm rather than chaos.