London Packaging Week Awards extends deadline after “surge in entries”

The London Packaging Week Innovation Awards has extended its entry deadline to May 11^th, which the organisers say “reflects both the scale and quality of entries already received.”

The extended deadline gives brands, designers, manufacturers, and suppliers additional time to submit work that is judged to be redefining packaging across global markets.

The awards aim to provide direct visibility from the people shaping packaging strategy inside major brands. This year’s entrants already include globally recognised brands such as Prada, Lancôme, Dove (Unilever), Jack Daniel’s, and Lindt.

This year’s judging panel brings together senior leaders from across the global packaging ecosystem, including representatives from Starbucks, Marks & Spencer, Burberry, and Boots.

Christelle Anya, community and content director at London Packaging Week, says: “As packaging continues to move beyond category boundaries, the Awards increasingly reflect a wider reality: innovation is no longer isolated within sectors, but shaped by shared challenges across regulation, resources, supply chains, and shifting consumer expectations.

“With the new deadline of May 11^th 2026, entrants now have additional time to refine submissions, strengthen evidence, and showcase work that demonstrates both creativity and measurable impact.”

Finalists and winners will be unveiled at the London Packaging Week exhibition on September 16^th and 17^th 2026 at Excel London.

Those wishing to apply for the awards have been encouraged to do so through the Innovation Awards section of the London Packaging Week website.