German print business invests in new Fujifilm Revoria PC2120

Creart, a creative and commercial print business based in Fulda, Germany, has invested in the new Fujifilm Revoria PC2120 press to expand its colour capabilities and provide a digital alternative for applications that would traditionally rely on offset printing and spot colours.

Founded in 1970 and currently employing around 30 people, creart provides creative design, photography, media services, commercial print production, and multimedia solutions for customers ranging from local businesses to global brands.

Historically, creart combined offset printing and digital print production for a wide range of customer requirements. However, changing market dynamics including declining offset volumes, shorter run lengths, and increasing demand for rapid turnaround work prompted the company to reassess its production capabilities.

The company reportedly chose the Revoria PC2120 for its combination of print quality, extended colour capability, and automation.

Torsten Gröger, production manager at creart, says: "While digital production was already an offering at creart, we were searching to expand our offering for our customers.

“The Revoria Press PC2120 was the first production digital press we saw that gave us the print quality and colour capabilities we needed to produce a wider range of colours and an alternative for applications that may have previously relied on offset production."

The PC2120, which was launched at Fujifilm’s European conference event earlier this year, is the new flagship model in Fujifilm’s Revoria Press series for high-end professional printing.

Building on the technology of the previous Revoria PC1120, the PC2120 introduces more advanced AI-driven automation, an expanded colour gamut featuring a newly developed green toner, and one-pass six-colour printing using CMYK plus two speciality toners.

A major factor in creart’s purchase decision was the press's expanded colour gamut, particularly the availability of green and pink toners. The company delayed its investment until the extended gamut configuration became available, recognising it as an important opportunity to offer customers a broader range of colour applications.

The addition of green and pink toners alongside CMYK can reportedly reproduce 93% of Pantone spot colours, with the goal of enabling more accurate brand colour matching and improved consistency between digital content and printed output.

The expanded gamut can also improve the reproduction of colours in RGB-designed artwork that can be difficult to achieve using CMYK alone.

Gröger adds: "Today, many of our customers and brands design for screens first, so being able to reproduce this massive range of colours in print is really important. The Revoria allows us to reproduce colours much more accurately, meaning we can print what customers see on their screens."

Creart has noted that the installation has reduced production times on several existing jobs. A brochure production workflow that previously took around one hour can now reportedly be completed in just seven minutes thanks to the inline finishing in the Revoria Press PC2120.

Similarly, a 48-page brochure incorporating process colours and gold toner has seen production times reduced from approximately one day to around six hours.

Mark Lawn, head of Print on Demand Solutions at Fujifilm Europe, says: "The Revoria Press PC2120 is already changing everything in relation to creart’s business.

“The company is being brave and embracing everything the press has to offer. They can now use digital production for applications that would previously have relied on offset and spot colours, while opening up a much wider range of creative colour possibilities."