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Paragon DCX has merged its ORM and Parkhouse brands in a move it says will allow the business to better serve clients
Paragon DCX, the agency and consulting arm of Paragon Group, has merged its ORM and Parkhouse brands in a move it says will allow the business to better serve clients.
DCX says the re-launched DCX offering will combine the power of data with creative and digital technology to help brands connect better with their customers and deliver improved commercial outcomes.
Capabilities of the combined offering cover strategy and consultancy, digital product and platforms, creative concepts and content, data and AI, and marketing activation.
DCX’s current clients include Met Office, Comic Relief, Coventry Building Society, Greene King, Aviva, Health Education England, The Co-operative Bank, Direct Line Group, and Great Western Railway.
James Goldhill, chief executive of DCX, comments: “Paragon DCX is changing. We're becoming bigger, better, bolder – and it's very exciting! Over the last 10 years, we’ve been building and buying the skillsets that modern businesses need to gain competitive advantage.
“We’re the coming-together of renowned creative, data, and customer communications powerhouses; digital experience specialists; marketing automation experts; and digital product and platform gurus.
“Together, we're shaping the future of a new full-service digital and marketing agency that does amazing work, has a great culture, is a fantastic place to grow, and is a place people can be proud to work.”
