Target Transfers rebrands as Stahls’ UK

After being part of the Stahls’ Group since 2000, Target Transfers has announced its rebrand to Stahls’ UK.

Stahls’ Group manufactures custom heat transfer materials as well as the well-known Hotronix range of heat press equipment. The company’s customer service and warranty coverage is something that has made it a favourite amongst end-users in the garment decorating sphere.

In line with the announcement, the Stahls’ UK team has been quick to reassure its customers that whilst its websites and social media have now transitioned to the new branding, it’s business as usual.

“We remain committed to delivering exceptional solutions and fostering stronger relationships,” the company says. “We still offer the same products and services before, simply under a new name now. Your account access is also unaffected.”

Also recently announced is that Martin Borley, formerly managing director of Target Transfers has now stepped into the role of executive managing director of Stahls’ UK and Stahls’ Europe.

Commenting on his new role, Borley says: “I am absolutely thrilled about the opportunity to support and nurture the exceptional talent within our Stahls’ divisions across the UK and Europe.

“Our team is the heartbeat of our success, and I am committed to fostering an environment that encourages growth, innovation, and collaboration. Together, we will continue to set new benchmarks for excellence in our industry.”

Borley continued by extending his gratitude to Ted and Mary Stahl, the company’s executive chairman, and chief executive officer Carleen Gray for their “support, clarity of mission, and steadfast values”, and credited these for laying a strong foundation for the business.

Based in Braintree, Essex, Stahls’ UK regularly hosts open days for industry members of all sizes and is dedicated to educating with a regularly updated social media presence, a popular podcast titled the Garment Decorators Podcast, and informational videos.

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