London Packaging Week hailed a success

London Packaging Week, organised by Easyfairs, an event management company responsible for 200 face-to-face events across Europe, has celebrated the return of its luxury packaging show at London’s ExCel.

2022’s debut London Packaging Week took place at Olympia London, which had dedicated areas for luxury products, perfume, makeup, and personal care packaging. The show was an evolution of previous European and London packaging events organised by EasyFairs.

This year’s show opened to just under 3,000 visitors on its opening day leading to a 64.1% increase in visitors from last year.

The event comprises four exhibitions: Packaging Première for the luxury products market; PCD for perfume, make-up, and toiletries; PLD for premium and luxury drinks; and Food & Consumer Pack for food and everyday packaging.

Speaking about the show’s relocation to the ExCeL International Convention and Exhibition Centre, Naomi Stewart, marketing manager, said: "The venue has been perfect. It just feels bigger, better, and more luxurious, and so many productive conversations are going on.

“We've tried to get around as many visitors as possible, and everyone is so happy. We've seen some really good brands come through the doors: PZ Cussons, Superdrug, and Lush, to name a few.

"The speaker programme has more than delivered and has brought in that fresh feel and younger audience that we wanted to bring in. It's really taken off, and the whole event has come together."

The theme that arose from this year’s show was the adaptability of packaging as a beautiful, functional, and sustainable solution.

Paul Jenkins, packaging expert from ThePackHub, commented: "When you look at packaging trends and what is coming on the market, it's all about sustainability. The messaging and the packs on offer are all related to reducing the environmental footprint of packs.”

The exhibition included a variety of new packaging products from bottle packaging to metal cans and chocolate boxes.

Senior marketing manager for Easyfairs, James Montero MacColl, concluded: "Last year, we were at Olympia and had a successful show, but we wanted to bring it back to pre-Covid numbers and elevate the proposition, and I think we've managed to do that.

“We're always looking to grow, so I think next year we're moving to a Wednesday and Thursday show, but we're looking to grow and find a bit more space.

"The numbers are a good marker, but we're speaking to all the exhibitors to see how we can elevate the proposition for them to return. So yes, it's about numbers, but it's also about the quality of the visitors, and that means that people are actually going to come here and spend money, speak to exhibitors, and be prepared to work on projects."

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