Pantone has named PANTONE 13-1023 Peach Fuzz as the Pantone Color of the Year 2024
The Color of the Year has become a yearly tradition from Pantone, with this year’s choice marking the 25th anniversary of the programme.
Pantone is the industry recognised colour authority and provider of colour language standards for the design and print communities.
This year’s chosen colour is PANTONE 13-1023 Peach Fuzz which Pantone describes as “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul”.
Previous colours of the year include Viva Magenta 18-1750, Classic Blue 19-4052, and Living Coral 16-1546.
Peach Fuzz has been affiliated with the feeling of tactility, luxury, and warmth – all elements of interior design, home décor, hair and beauty, and packaging, in which the colour can be found in a variety of uses.
Pantone says that the colour was chosen due to the current need for nurturing, empathy, and compassion in the world.
Leatrice Eiseman, executive director at Pantone Color Institute, comments: “A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves.”
Official partners of this year’s programme include Motorola, Shades By Shan, and Spoonflower. The collaboration means a variety of products and concepts made in Peach Fuzz are released to demonstrate the type of applications possible with the colour.
Eiseman adds: “In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year programme grateful to provide an avenue where designers and colour enthusiasts all over the world can engage in a conversation about colour, be inspired by colour, and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”
More information about the Color of the Year can be found at: www.pantone.com/color-of-the-year/2024.
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