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The IPIA has highlighted its goal of strengthening print through the theme of its upcoming Annual Conference
The Independent Print Industries Association (IPIA) has highlighted its goal of strengthening print through the theme of its upcoming Annual Conference – Ahead of the Curve: How to navigate new markets and find routes to growth.
Through the theme ‘Ahead of the Curve’, the IPIA strives to provide attendees with key insights to help overcome pressures such as increasing overheads, fierce price competition in core markets, and unstable patterns of demand.
Taking place on August 29th at the MTC in Coventry, the event will see speakers drawn from print-service-providers which have successfully identified and capitalised on opportunities in growth print sectors, as well as industry experts and the trade press.
In addition to the schedule of speakers, the event will provide networking opportunities and a print technology expo with the day concluding with networking drinks.
The IPIA will also use the event to unveil its new national print research and advocacy project, A New Narrative for Print. Brendan Perring, general manager of the IPIA will present the key findings of the research and detail the project’s aim, to positively shift the perception of print among UK consumers and businesses across a range of factors.
This initiative has been made possible by a coalition of IPIA members: Imprint MIS, Ricoh, Konica Minolta, Epson, The Printing Charity, and Citipost; and the research was conducted in partnership with communications agency Madano utilising its specialist data science technology and analysis tools.
Alasdair Browne, Vice Chair of the IPIA and Chair of its Research Subcommittee, says: “This project is a crucial step in understanding the dynamics of our industry. By identifying the key influencers and the narratives they are driving, we can better position ourselves as an industry to respond to challenges and seize opportunities.
“The insights from this research will be instrumental in guiding our strategies and ensuring the continued relevance and growth of print.”
