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The rebrand of the company’s name, website, and logo comes as the company marks its tenth year in operation
PHD Marketing, a marketing communications partner to the printing and packaging industries, has announced a rebrand to Think B2B Marketing.
The rebrand comes as the company marks its tenth year in operation, expanding in that time to include 25 team members. A new logo and revamped website has accompanied the rebrand.
According to the company, the new name was chosen “to better reflect our dynamic, targeted, and multi-layered business approach.”
Speaking of the rebrand, managing director of Think B2B Marketing Joanna Stephenson, says: “As we can all attest, the print and packaging industry has completely transformed over the last ten years, so it’s only fitting that we do too.
“A change of identity can be daunting for any business, but our reputation speaks for itself and looking back on everything we’ve accomplished as a team since 2014, I’m filled with an immense sense of pride. Now, we’re ready to write the next chapter in our history with the same commitment to service excellence that has defined us since our inception.”
In the last year, Stephenson has spoken at several industry events and exhibitions about industry trends and challenges.
At the 2023 Print Show Stephenson gave insights into the packaging market, particularly the rise in popularity of paper-based packaging. She also spoke on a panel about the importance of women in the industry at the last Packaging Innovations & Empack event.
Speaking in more detail about the rebrand, Stephenson comments: “As PHD Marketing, we’ve successfully guided many of our clients through their own rebranding processes, so when it came time for our own, we put our talented team - one of the best in the business - to work.”
