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HP and Precision Proco have been delivered books to Ukrainian libraries to support children living in conflict
HP has collaborated with print advertising agency Precision Proco to produce and supply books to children whose lives have been disrupted by war in Ukraine. The initiative aims to provide comfort to young people affected by the conflict and who have been relocated to new homes.
As part of the ongoing collaboration, books have been printed in both English and Ukrainian. Most recently a shipment of books was delivered to Ukrainian libraries to support children living in the midst of conflict.
Previous shipments have also been delivered to Ukrainian children who have been relocated to the UK.
By providing children with dual-language reading books, the companies hope to bridge the gap between their home and new host countries.
The initiative was made in collaboration with publisher Pineapple Lane Books, charity Book Aid International, and human rights organisation PEN Ukraine, as part of the Unbreakable Libraries project.
The books have been printed using the HP PageWide Web Press T240 and HP Indigo 12000 Digital Press. The T240 was chosen for its printing speed, reportedly up to 500ft per minute in monochrome and 250ft per minute in colour. According to HP, this makes it “the ideal press for high volume commercial print production.”
Speaking of the initiative, publishing segment manager for HP PageWide Ashley Gordon comments: “This project has opened the pathway to explore new ways print service providers (PSPs) can work with book publishers, while utilising the power of digital print to make a positive difference for vulnerable communities. HP is proud to be able to support Precision Proco and its partners on this project.
“Working with Precision Proco demonstrated the collaborative power of HP’s technology. Using HP’s latest digital print innovations, Pineapple Lane, Book Aid International, and PEN Ukraine worked together to respond quickly to deliver reading materials for children in need.”
Jon Tolley, sales director at Precision Proco, adds: “The collaboration between HP, Pineapple Lane Books, and Precision Proco is about how together we can empower non-profits and organisations to use printed books to make the world a better place.
“There are so many more initiatives like this that urgently need support, so here’s hoping partnerships like this can make a lasting impression and do good in the world.”
Recently, HP announced HP Print AI, a software providing “intelligent print experiences” for home, office, and wide-format printing. The technology includes a feature labelled Perfect Output, which automatically reformats and reorganises content ready for printing.
