WTTB hires Scott Holland as e-commerce consultant

UK print organisation WTTB (Where The Trade Buys) has announced the appointment of a new ecommerce consultant.

The trade printing company, headquartered in Dagenham, has installed Scott Holland in the role, with key roles including advising the board on the company’s business’ digital and ecommerce strategies.

WTTB works with a broad range of operators in the reseller print market as well as marketing and creative agencies. Its range of printed products include outdoor banners, flyers, personalised promotional products, as well as book and brochure printing.

Holland previously worked at digital marketing agency, Mediaworks, leaving in the summer of 2023 after holding the group commercial director position for several years. Following this Holland then launched his own agency, Scott Holland Consulting, where duties included advising businesses on growth strategies and aligning companies’ commercial and marketing functions.

Speaking of the hiring of Holland, managing director at WTTB, Louise Stephenson says: “Scott’s experience and talents are second to none, and we’re thrilled to be able to call on that knowledge to help our own growth and expansion plans.

“As well as better serving what have been long-established links in the print reseller market, alongside a host of marketing agencies and direct clients, there are huge opportunities for us to diversify into exciting new markets.

“Scott will be instrumental in supporting our growth in both new and existing markets, particularly when it comes to our ecommerce and digital offering.”

Speaking of his new role, Holland comments: “WTTB is one of the UK’s most successful online print providers. It’s maintained its position there by always staying one step ahead.

“I’m really excited to get started with the team in developing robust and cohesive ecommerce strategies that allow them to take advantage of future opportunities in the industry.”