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DS Smith and Carlsberg Poland have partnered on a packaging solution that saves up to 224 tonnes of CO2 annually
Global provider of sustainable fibre-based packaging solutions, DS Smith, has enabled Carlsberg Poland to save up to 224 tonnes of CO2 annually with a new packaging design.
DS Smith Round Wrap, a multi-pack packaging solution that rounds corners, reducing the use of shrink film on the pallet, has been introduced on selected Carlsberg Poland product lines.
The design utilises Arcwise technology and reduces CO2 emissions compared to standard corrugated multi-packs and is fully recyclable. Initially, the product is being trialled on Carlsberg Poland’s Carlsberg, Garage, and Somersby beer product ranges.
In addition to reducing the use of shrink film on the pallet, the rounded corners of the design have also had additional benefits to branding and design. This includes increased opportunities to place brand identity and illustration on the rounded corners and across the entire 360-degree side surface of the packs.
DS Smith Round Wrap was created using DS Smith’s Circular Design Metrics (CDM) tools to measure the impact of the new packaging solution for Carlsberg Poland.
This process uses eight key indicators including carbon footprint, design for reuse, supply chain optimisation, and materials utilisation.
A survey by Toluna in December 2023 found that consumers prefer Round Wrap with 77% of respondents answering that they are more likely to purchase ‘Enhanced Wrap Around’ designs.
Reinier Schlatmann, regional managing director, Packaging Division, East Europe at DS Smith, comments: “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our Circular Design Metrics, offering durability, supply chain advantages, and branding opportunities.
“This is aligned with our company-wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy.”
