Making wallpaper application easy and simple

Often a tricky task that can see people turn to professionals for help, the application of wallpapers has been made easy thanks to Xeikon and Ahlstrom.

Personalisation and a boom in home décor thanks to the Covid-19 pandemic and subsequent lockdowns has seen wallpaper grow in popularity, particularly for single-wall solutions.

As a result, Ahlstrom has launched a range of self-adhesive non-wovens which make it easy to swap, apply, and remove wallpapers.

The WallStar Digital Peel & Up range makes applying wallpaper simple for even novices due to its ability to be repositioned during installation. What’s more, no adhesive is left on the wall and the range is 100% PVC-free and available in satin and matt media.

Ahlstrom has designed the range to be produced on a Xeikon CX500 digital colour press which uses dry toner technology. This press can print with five colours, offering design flexibility and the use of toner means the wallpapers comply with regulations for indoor emissions in the building sector.

“As a substrate supplier, we are literally in between the print and the consumer,” explains Anna Brikh, product manager at Ahlstrom. “The substrate has to bring the two worlds together, meeting market demands and ensuring the state-of-the-art quality of the end product.

“With our range of nonwovens for wall décor, we have always been looking to provide printers and consumers with high-quality and easy-to-use materials. We believe that WallStar Digital Peel & Up is an important step forward to meet the ongoing customisation trends in the decoration markets.”

Dimitri Van Gaever, director of segment marketing for the decoration markets at Xeikon, adds: “Digital print stands for printing whatever you need, whenever you need it. We are delighted to be the partner of choice in this kind of development by leading industry players like Ahlstrom.”

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