World Cup frenzy drives massive order surge for UK print sector
UK print companies including Where the Trade Buys have seen major spikes in orders following England’s recent defeat of Mexico in the FIFA World Cup
Printful, Printify, and Snow Commerce have come under a single unified brand – FYUL, with the combined team relocating into a new 9,000sq m workspace in Riga, Latvia
Printful, Printify, and Snow Commerce have officially announced the launch of FYUL, the new name for the single company housing the three brands.
The two print-on-demand (POD) services have combined with ecommerce solutions provider, Snow Commerce, to make FYUL, with the ambition for the brand to become “the engine that powers all ecommerce merchandise, made on demand.”
Pronounced ‘fuel’, the name was created by joining the apex of the names Printify and Printful, forming a new brand name that aims to take the technology and supply chain capabilities of both companies together into one platform.
The news comes just over a year after the announcement of the merger of Printful and Printify, which was undertaken with the aim of combining the two companies’ technologies, resources, and fulfilment solutions.
The three existing brands that make up FYUL will continue to provide their customers and partners with their existing services, with the hope that the collective FYUL platform can increase its reach, capabilities, and adaptability.
The official announcement video for the new FYUL brand
Alex Saltonstall, chief executive officer of the new FYUL brand, says: “FYUL brings together technology, talent, and supply chain infrastructure to make on-demand merchandise work on a global scale – for everyone from first-time sellers to global brands.
“Our mission is simple but powerful: to be the engine that powers all ecommerce merchandise, made on-demand. Our well known and much-loved brands – Printful, Printify, and Snow Commerce – have always delivered amazing value to our customers. Now they can continue to do so, but with the power of the FYUL platform backing them, enabling faster innovation that creates the best solutions in the industry.”
As well as unveiling the new name, the FYUL team has already begun relocating into ‘FYUL House’, a 9,000sq m dual-building workspace in Riga, Latvia, that expands on the site of Printful’s previous central location.
While the move-in has officially started, building work is not yet fully completed. All installation, furnishing, and setup work is ongoing and planned to be finalised by Q1 of 2026.
