Reel Appeal reveals Durst investment at Labelexpo

Oldham-based Reel Appeal has invested in a Tau RSCi single-pass label press from Durst as it celebrates its 20th year in business.

The trade printer announced the news at this year’s Labelexpo as well as plans to double the size of its digital setup at its headquarters in North-West England in the UK.

This investment will see the first Durts Tau RSCi press installed in the UK and Ireland and will give Reel Appeal added capabilities and the ability to print at twice the speed as it moves jobs from flexo to digital.

The machine’s ability to print at 1200dpi was a key selling point with Reel Appeal traditionally a major player in agro-chemical labels looking to move into new markets.

Barry Lewis, managing director of Reel Appeal, says: “We recognised the potential when we first started in digital ten years ago. I first saw the Durst Tau RSCi at Labexpo Americas in Chicago last year. I liked the quality and build and came away with a really good impression.

“I then went to other manufacturers and did more research, but the RSCi was by far the best quality, had a good total cost of ownership and far more capabilities. I was also really impressed by the set up in that Durst makes the machines from scratch at its headquarters in Bixen, Italy.”

According to Lewis, the 1200dpi will also up the print quality, help us to lower ink costs, and will be a door-opener into other markets, such as hair and beauty.”

Lewis also adds that digital technology has revolutionised the label industry with Reel Appeal having been no exception.

“Without the costly set-up and origination costs, digital printing allows multiple sorts to be easily printed on the same print run however short.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.