Brother purchases Mutoh in £170m deal
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The positive impact of MacroArt’s Sustainability Strategy has been demonstrated in a new report
Wide-format print, graphics, and branding company, MacroArt, has had its Sustainability Strategy validated with an independent report.
The report measures carbon emissions year-on-year and has confirmed significant reductions of these from MacroArt. The key benchmark, the company says, is the measurement of CO2e per m2 of material.
This has been steadily decreasing since 2019 and is currently at a 24% reduction. This stands MacroArt in good stead to reach its goal of reducing its carbon footprint by 50% by 2030.
Implemented in 2019, MacroArt’s Sustainability Strategy is based on five pillars under the acronym MACRO: Measure, Activate, Change, Recycle, and O which represents its commitment to net zero.
Through its own Sustainability Committee, MacroArt has evaluated all operations, from sourcing and production to installation and recycling of materials. The annual report establishes an accurate picture of the company’s overall environmental impact.
The report shows a strong programme of sustainability initiatives from MacroArt including more responsible material sourcing, greener production and installation, highly focused waste streams, and fully audited waste management with zero to landfill.
A recently example of the company implementing these strategies within its work was its support of the ICE gaming event at Excel London last month. MacroArt was able to provide graphics with a full turnkey print, install, dismantle, and take back service to ensure all materials used were recovered and recycled correctly.
The company has also invested in a number of new software programs in order to minimise waste and maximise efficiency when processing artwork files. MacroArt has also invested in new equipment to reduce waste and maximise efficiencies in material and energy use.
David Humphreys, director of Green Circle Solutions which produces the report, says: “I am extremely impressed by the commitment of the team at MacroArt. It is rare to find a business so open to understanding its true environmental impact and using this insight to establish a basis for continued real change and improvement.”
Michael Green, managing director of MacroArt, adds: “Sustainability is no longer an optional extra for companies today – it needs to be ingrained in the very operating system of a business. Our Sustainability Strategy informs and directs everything that we do at MacroArt, which we demonstrate by our actions and the results of our latest report.
“We intend to remain at the very forefront of this vital process.”
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