Action Graphics has purchased a Mohr 66 Plus guillotine from Morgana to enable more diverse finishing capabilities, larger sheet handling, and improved productivity
West London–based commercial printer, Action Graphics, has upgraded its finishing department with a new Mohr 66 Plus guillotine supplied by Morgana, part of the Plockmatic Group.
The new system was purchased to enhance Action Graphics’ cutting capacity, precision, and speed, enabling larger sheet handling and improved productivity.
The Mohr 66 Plus guillotine is designed to bring commercial-grade automation to compact print environments, offering features that minimise errors and setup time.
The guillotine’s integrated Compucut automation can also enable cutting data to transfer directly from prepress files, with optional barcode scanning to recall stored programs in order to significantly reduce setup time.
Owner Payam Azadi, who has more than 36 years’ experience in print and has run Action Graphics since 2010, described the investment as an important step in keeping the business competitive.
Azadi says: “We handle around 95% of all our finishing in-house, so reliable and accurate equipment is vital.
“The new Mohr 66 Plus is faster, more precise, and has an airbed that makes handling much easier. We can now cut sheets up to 660mm, having previously been limited to 610mm, which means we can take on larger-format jobs that we used to turn down. This happened in the first week the machine was up and running – our customer was delighted that we could take on the work.”
Action Graphics operates as a full-service print provider offering in-house design, digital, and wide-format printing, as well as a wide range of finishing options including booklets, laminating, and foiling.
Azadi adds: “Morgana has been a great partner. The team were very professional during installation and support. There were a few small adjustments needed at the start, but their engineers responded immediately. The new Mohr is running smoothly and it’s clearly built to perform.”
Ed Hudson, Plockmatic Group’s UK general manager, says: “Action Graphics is a great example of a modern print business that understands the value of precision finishing.
“The Mohr 66 Plus gives Payam and his team the robustness, speed, and automation they need to keep work in-house while expanding production capability. It’s rewarding to see the benefits of our technology being realised so quickly.”
