HEIDELBERG UK has announced a new collaboration with Celessence to utilise its microencapsulation technology for a range of new scented prints
HEIDELBERG UK has announced a new collaboration with Celessence, a specialist in ‘microencapsulation’ technology, to utilise the sensory impact of scented prints.
Using Celessence’s encapsulated fragrance technology, scent can now be embedded directly into printed materials. When touched, these microcapsules release fragrance, making printed pieces more multi-sensory.
Celessence has previously worked with a global network of printers to enhance products with the dimension of scent, including for books and magazines, packaging and labels, jigsaw puzzles, and point-of-sale (POS) materials.
With the HEIDELBERG collaboration, the microencapsulation technology can now be added to a range of the machine manufacturer’s presses, unlocking an array of potential applications in commercial, packaging, and label printing.
Suzanne Powell, chief executive officer at Celessence Technologies, says: “Scent in print has the ability to completely change the way in which consumers react to printed media, and we are delighted to be in partnership with HEIDELBERG.”
The Celessence Ultra Coat product – a 30% capsule and 70% blend formulation – can be mixed on-site and applied economically via coating units. This allows for a heavier film weight compared to traditional dry offset products, delivering a stronger sensory experience.
According to the company, Celessence meets all current environmental regulations and is REACH-exempt, with all fragrances used by Celessence also being IFRA-certified.
Grant Anderson, head of consumables at HEIDELBERG UK, adds: “Scent creates memories. “We’re delighted to partner with Celessence to offer printers and brands the ability to enhance printed products in a truly engaging, multisensory way.”
HEIDELBERG UK also recently announced the UK’s first sale of a HEIDELBERG Jetfire 50, which was chosen by Micropress after a reportedly rigorous selection process.
The latest Jetfire press, which was first announced at last year’s drupa, is designed to integrate seamlessly with HEIDELBERG’s Prinect workflow portal, with the aim of improving efficiency through automation.
