University reimagines prospectus with new card approach
The university says the prospectus was designed in response to demand for authenticity and customisation among Gen-Z audiences
Industry specialists have released statements and advice after major changes to the Universal Postal Service in the UK came into legal effect on July 28th

Major changes to the Universal Postal Service (UPS) in the UK have come into legal effect as of July 28th, after being officially confirmed earlier this month.
Under the reforms of the Universal Service Obligation (USO), which were refined through a detailed consultation process, Royal Mail will continue to provide a six-day-a-week service for First Class letters, but Second Class letters will now be delivered over three alternate weekdays instead of six.
Saturday deliveries will no longer apply to this category, while parcels will reportedly remain unaffected by these changes.
Royal Mail’s quality of service targets are also being reset following the changes. First class on-time delivery targets will drop from 93% to 90%, and Second Class from 98.5% to 95%.
A new "tail of mail" target has also been introduced meaning 99% of First Class letters must now arrive within three days, and Second Class within five days.
A number of industry professionals within the mail and communications industries have responded to the reforms since they have come into legal effect.
Among these is Mark Statton, head of public sector strategy at mail and shipping solutions provider, Quadient, who says: "The recent USO reform and reduction in Second Class postal deliveries underscores a significant shift in the traditional mail model.
“Organisations that rely exclusively on physical mail must explore blended communications to avoid delays in customer engagement, missed SLAs, and potential regulatory risks. At Quadient, we’re seeing more SMEs and local authorities adopt blended communication strategies to ensure messages reliably reach their intended recipients.”
Statton stresses that the direct mail industry needs to evolve, saying: “While physical mail isn’t going anywhere, it must evolve to remain relevant in today’s fast-changing environment.
“Whether it’s a council tax statement or a legal notice, customers demand reliable, timely, and trustworthy communication. What might seem like a daunting challenge for businesses today is, in reality, a tremendous opportunity to modernise their mailing strategies and enhance the quality of customer service they provide.”

Warehouse management and multichannel fulfilment platform, StoreFeeder, stresses that “Royal Mail’s parcel services, including Tracked 24, Tracked 48, and Special Delivery Guaranteed, are not affected by these letter delivery changes.”
In a statement on its website, the company gives a number of tips on how companies can adapt to the changes without overhauling operations if they send letters. This includes scheduling mailings around the new alternate weekday pattern, using First Class or tracked services for time-sensitive content, and updating customer-facing communications to reflect new letter timelines.
Summarising its position, StoreFeeder adds: "While these changes may feel like a step back in service, they create a chance to reassess how post fits into your broader fulfilment and customer engagement model.
"Clearer expectations, smarter send planning, and possible channel shifts to tracked or digital communication will help future-proof your logistics."
At the time of the announcement of the reforms, The Strategic Mailing Partnership (SMP), a UK-based organisation representing the interests of printers and mailing houses within the mailing industry, came out in support of the changes.
Lucy Swanston, chair of the SMP, said: “As an industry, Ofcom’s announcement represents the most significant change to the Universal Service in decades.
“The changes announced today we hope will help Royal Mail better protect the one-price-goes-anywhere service that our customers value, and support the delivery of a more reliable, efficient, and financially sustainable postal service.”
The new quality targets will be enforced by Ofcom from April 1st, 2026, with the organisation closely monitoring Royal Mail’s implementation progress in the preceding period.
Ofcom is also aiming for consistent communication with the industry throughout this period, including the creation of a stakeholder forum to share updates and gather feedback.