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Fujifilm has announced that Soyang will be the official distribution partner of its Acuity Triton in the in UK as part of an ongoing partnership between the two companies
Fujifilm has announced the appointment of Soyang Europe as the official distribution partner for its Acuity Triton in the UK.
The deal is part of a long-standing partnership between the two companies, marking the latest addition to Soyang Europe’s portfolio of Fujifilm technology.
Soyang Europe has been acting as an official distributor of the Fujifilm Acuity Prime and Acuity Ultra since 2023.
The wide-format Acuity Triton, which features Fujifilm’s latest AQUAFUZE ink technology, was globally launched at this year’s FESPA Global Print Expo. The 1.6m wide printer, which has been manufactured in Japan in partnership with Mutoh, has been specifically designed to harness the power of AQUAFUZE, offering reported speeds of up to 15sqm/hr.
Soyang Europe is set to install a demonstration unit of the Triton at its headquarters following FESPA, before beginning a customer engagement and training programme to introduce the technology to the market.
Soyang Europe is a manufacturer and distributor of wide-format printable materials, supplying customers across the UK with media up to five metres wide. In 2022, the company expanded into hardware sales with the acquisition of engineering specialist Josero, launching its Soyang Hardware division in that same year.
The formation of the division played a key role in the evolution of its partnership with Fujifilm, with the company able to offer a full-service solution for its customers.
Speaking of the new partnership with Fujifilm, Mark Mashiter, managing director of Soyang Europe, says: “Our relationship with Fujifilm has always been about more than just selling machines.
“It's an open, collaborative partnership, where we work together to bring the right solutions to the market at the right time. The ethos of Fujifilm’s brand and products fits the way we want to do business: sustainably, smartly, and with full support for our customers.”
Speaking in more detail about the Triton, Mashiter continues: “The Acuity Triton represents a true innovation in the wide-format sector. It addresses many of the frustrations customers have had with traditional latex and solvent technologies – offering genuine advantages in flexibility, sustainability, and performance.
“We are excited to bring this solution to the UK and to continue strengthening our partnership with Fujifilm.”
Andy Webb, UK wide-format sales manager at Fujifilm, adds: “Soyang Europe has consistently proven to be a trusted partner, with the technical expertise and customer focus that align perfectly with our values.
“The launch of the Acuity Triton and AQUAFUZE marks an exciting new chapter for Fujifilm, and we’re proud to further strengthen our partnership with Soyang Europe as we bring this innovation to the UK market.”
Soyang recently launched a new textile solution to the market, the ST-225 Nero Blackback. The 100% warp-knitted polyester fabric comes with a black back, is designed for applications such as backdrops, pop-ups, exhibition and event graphics, and display systems.
