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Kevin O’Donnell, a key figure at Xerox for the UK and Ireland and a well-known print industry veteran, has announced his retirement

Kevin O’Donnell, head of marketing for Xerox Graphic Communications and Production Systems in the UK, Ireland, and the Nordics, has announced his retirement.
In a post on LinkedIn, O’Donnell wrote: “After nearly four incredible decades I am retiring from Xerox. It really has been the journey of a lifetime.”
O’Donnell has seen a series of major shifts in the print landscape during his decades working at Xerox. He describes how he had “a front-row seat” to witness the shift from traditional analogue to the high-speed digital world, as well as the more recent shift into the era of AI and automated workflows.
Xerox technologies that were introduced during his tenure include the high-volume DocuPrint line of laser printers, the transition to professional digital colour with DocuColor, the iGen line that narrowed the gap between digital and offset, and the ‘Beyond CMYK' output of the Iridesse press.
Alongside his role at Xerox, O’Donnell was a well-known figure in UK and European print, participating in a variety of events and taking on additional roles including as Council Member for the Printing Industry Confederation (PICON).
Kevin O'Donnell has also been a vocal supporter and active contributor to initiatives including Young People in Print & Packaging (YPIPP) which aim to attract and support the next generation of print professionals.
His retirement announcement focuses on the people he worked with and the connections he made, saying: “What I’ll treasure most aren’t the machines or the numbers – it’s the people.
“To my colleagues at Xerox and my friends across the UK print industry: thank you for the respect, the support, and the many laughs we’ve shared at events like IPEX, Drupa, and Xerox Premier Partner events or just over a pint after a long day.”
O’Donnell also affirms that the end of his role at Xerox is simply the finishing of one chapter, with more chapters to come. He adds: “While I’m retiring from Xerox, I’m certainly not retiring from life. I remain curious, and ready for what’s next. End of an era, start of an adventure.
“Thank you all for being part of my story. Let's stay in touch.”