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Mailing house, bakergoodchild, has invested in a Canon imagePRESS V1350 and varioPRINT 140 to enhance its production capabilities
UK mailing house, bakergoodchild, has invested in new Canon imagePRESS V1350 and varioPRINT 140 digital presses, aiming to significantly enhance its production capabilities.
The new devices were purchased to elevate print quality and unlock new opportunities across bakergoodchild’s direct and transactional mail customer base.
According to the company, demand for high-quality printed communications has rebounded in recent years, as brands increasingly seek to complement their digital marketing and communications with tactile, physical experiences.
To meet this growing customer appetite, bakergoodchild turned to Canon to replace legacy devices that had become unreliable and inefficient.
Since installing the imagePRESS V1350 and varioPRINT 140, bakergoodchild has seen an uplift in productivity and received positive customer feedback, with one customer reportedly already committing to an additional 160,000 booklets next year and forecasting significant growth moving forward.
When combined with Canon’s PRISMA software, the devices have enabled the business to automate and streamline workflows, allowing for PDF/X-4-compliant jobs to be processed while minimising errors.
The investment also supports bakergoodchild’ s long-term digital strategy, which includes the rollout of the company’s proprietary e-commerce platform, ‘Frankk’.
The platform allows users to upload, personalise, and pay for print jobs online, with a design which mirrors the convenience of a digital storefront.
Ian Stevenson, operations director at bakergoodchild, says: “Procuring Canon’s imagePRESS V1350 and the varioPRINT 140 devices is a game-changer for us.
“Not only do they boost our printing speed and efficiency, but they also elevate the quality of every job we produce. We can now meet tighter deadlines and continue providing the exceptional service our clients expect.”
Stuart Rising, head of Graphic Arts at Canon UK & Ireland, adds: “bakergoodchild’ s story demonstrates the power of combining forward-thinking business strategy with Canon’s market-leading print technology.
“By investing in the imagePRESS V1350 and varioPRINT 140, they have future-proofed their operations and laid the foundations for further innovation. We are delighted to support Ian and the team as they continue to grow and redefine what is possible in the UK’s mailing sector.”
