HP to showcase latest Latex portfolio at drupa

Hall 17, Booth A01-1 – A01-9

HP will use its presence at drupa 2024 to highlight the latest in its large-format portfolio including its Latex range.

In using HP Latex, print service providers can print onto virtually any substrate for signage, vehicle wraps, decorative applications, interior design, stickers, and posters. 

Niggemeyer Pro Imaging uses HP Latex to produce self-adhesive films for applications such as trade fairs and shop construction or interior design. 

Other companies utilising this technology include Dscoop which wrapped American motorsport organisation Andretti’s signature race car; PressOn in the UK with a HP Latex 3600 printer; and Signarama Tuggerah in the Asia-Pacific region which has reported a 25% increase in revenue since installing the HP Latex 800W. 

HP’s Latex inks offer sustainability benefits and are environmentally certified, meeting Greenguard Gold, UL ECOLOGO certification, and EPEAT registration.

Daniel Martinez, general manager of Large Format Business at HP, says: “We prioritise our customers’ needs by continually evolving our innovations: from easy design creation and visualisation, seamless order reception and handling, to fast integration with today’s most popular eCommerce platforms.

“We look forward to welcoming industry experts, analysts, and prospective customers at drupa, to discuss and showcase the transformative power of print with our innovative HP Large Format Products and Solutions.”

HP is also an official partner of touchpoint packaging and will be presenting innovations in packaging solutions along with other companies on Booth B31 in Hall 3.

Drupa 2024 will take place from May 28th to June 7th in the Dusseldorf Exhibition Centre, Germany.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.