During Love Paper week, taking place in February of next year, industry members will be called on to collectively champion paper to consumers and businesses
The Love Paper initiative, which is run by non-profit organisation Two Sides, has announced the first official Love Paper Week, taking place in February of next year.
Launched in 2012, Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper, and paper packaging.
During the week, which will run from February 3rd to 7th, professionals from the printing and paper industries will be encouraged to promote the benefits of paper, with a particular focus on its sustainability.
Assets and resources will be provided by Love Paper and Two Sides for the industry to use on social media and through other company communications. This will include social media messages, graphics, videos, and email footers.
Love Paper hopes to use the event to dispel common misconceptions relating to paper, print, and paper packaging. This is similar to the aims of its parent organisation, Two Sides, which seeks to educate about the sustainability of paper and hold companies accountable for misinformation about paper production.
Speaking of Love Paper week, Josh Birch, campaign manager for Two Sides UK, says: “We encourage all printers, paper merchants, packaging manufacturers, and all those who operate within the sector to support Love Paper Week and use the materials available to inform their clients, customers, and consumers more widely, why paper is such a sustainable, effective, and attractive medium.
“While the first year will have modest activity, the goal is to grow it year on year to be a truly recognised week amongst the industry, businesses, and consumers alike. We want to mobilise everyone in the world of paper, from direct mail and print publishers, to sack paper and corrugated card, to celebrate Love Paper Week.”
Industry professionals in print, paper, and packaging wishing to take part in the event have been encouraged to visit the Love Paper website, where further information and resources can be found.
Two Sides also recently released a report calling on organisations to remove or change misleading statements that it labels as ‘greenwashing’.
According to the organisation, economic pressures have caused companies which have previously relied on paper for customer communication to shift from traditional paper-based services to digital platforms, in order to cut costs. Alongside this transition, many companies have made environmental marketing claims such as "Go Green – Go Paperless" or "Choose e-billing and help save a tree."
But according to Two Sides, these claims are misleading, and are clear examples of greenwashing.
As of October, the organisation has challenged over 2,800 organisations found to be communicating these greenwashing messages to their customers. This has resulted in more than 1,260 organisations changing or removing statements.
