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The second edition of Love Paper Week saw hundreds of companies across the print and packaging industries promote the credentials of paper
Paper advocacy group, Two Sides, has reported a very strong response to the second edition of Love Paper Week, which took place earlier this month.
Taking place from February 2nd to 6th this year, Love Paper Week is designed to highlight the unique role of paper in our everyday lives while promoting its strong environmental credentials.
The campaign provided a variety of free resources such as social media content, email signatures, virtual backgrounds, and promotional graphics for companies, brands, and organisations to share, aiming to debunk a number of misconceptions about the environmental impact of paper.
Following the event, Two Sides has described this year’s Love Paper Week as a “highly successful five days of celebration and education about the sustainable qualities of print and paper.”
Over the five-day campaign, almost 400 companies and organisations downloaded the Love Paper Week 2026 materials, with the majority distributing them across social media platforms such as LinkedIn, Facebook, and X.
Industry participants included Ricoh, Konica Minolta, and Burgo Group, as well as the Paperboard Packaging Council, the British Printing Industries Federation (BPIF), and Belgian industry body, Papier.be.
Meanwhile, a UK-based Love Paper Week competition on Instagram gained nearly 90,000 views and more than 650 entries. The campaign also broadened its global reach with Love Paper North America, Brazil, and Latin America creating their own resources and landing pages.
Two Sides campaign manager, Josh Birch, says: “We’re all delighted with the results of Love Paper Week 2026. The volume of companies and organisations across the UK and the world that have got involved with the project has been staggering.”
As part of Love Paper Week, Elliott Baxter & Company (EBB), collaborated with Art and Design students from Farnborough College of Technology (FCOT) on a project showcasing the versatility of paper materials.
The collaboration saw EBB challenge students to treat paper as “a material in its own right” – asking them to fold it, cut it, layer it, and transform it through light, texture, and movement into interesting and functional designs.
A host of print and packaging companies also shared posts that celebrated both the continued importance and the eco-credentials of paper.
During the celebrations, Essex-based print provider, Solopress said on Linkedin: “This week, we’re proudly showing our support for Love Paper Week and celebrating everything we love about paper.
“From its creativity and versatility to the fact it’s renewable, recyclable, and sustainably sourced, paper plays a huge role in bringing brands and ideas to life.”
Print and business services firm, Paragon UK, also promoted the event, saying: “Print remains a trusted and important communication channel for our customers, and at Paragon we’re committed to ensuring it is delivered responsibly. Sustainability is built into how we source materials, reduce waste, and cut carbon – and we believe sharing clear, factual information matters.”
The Manson Group, a UK printer of magazines, catalogues, and programmes, released a video on LinkedIn shortly after the event, alongside a post that said: “Last week was Love Paper Week, but so is every week at The Manson Group.
“It'll come as no surprise that paper is at the heart of everything we do, but it's also worth remembering how effective it is in relation to other electronic communication channels. Paper is the ultimate recyclable and sustainable medium for communication, learning, and creativity.”
Speaking about the focus of Love Paper Week, Birch adds: “Paper continues to be one of the most sustainable and effective forms of communication – it’s renewable, recyclable, and biodegradable, yet many misconceptions remain.
“Love Paper Week is about giving the industry a collective voice to challenge myths, share facts, and celebrate the benefits of paper with businesses and consumers.”
Two Sides is already working on plans for Love Paper Week 2027, building on the success of the first two years and expanding the range of resources available for companies to use. More information on the next edition will be announced in due course.
