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Pantone’s Color of the Year programme, now in its 26th year, is designed to engage the design and packaging world in conversations around the impact of colour choice
Pantone, the industry recognised colour authority and provider of colour language standards for the design and print communities, has selected PANTONE 17-1230 Mocha Mousse as its colour of the year for 2025.
Pantone’s Color of the Year programme is designed to engage designers, printers, and artists alike in a conversation around colour. Each year, Pantone attempts to select a colour that captures a global zeitgeist or expresses a global mood and attitude.
Pantone has described Mocha Mousse as “a warming, brown hue imbued with richness”, describing it as having the ability to “nurture us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.”
Speaking of the colour choice, Laurie Pressman, vice president of the Pantone Color Institute, says: “For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”
Alongside the reveal of the colour of the year, Pantone has demonstrated a range of applications for the Mocha Mousse hue, including in architectural, garment, and product offerings.
Five Mocha Mousse colour palettes have been released by the company, designed to provide complimentary colour choices for different applications.
Pantone has also collaborated with a range of partner companies which have unveiled product offerings utilising Mocha Mousse.
Among these collaborations, fragrance company Pura has unveiled a new packaging design for its Pura 4 diffuser which utilises the Mocha Mousse colour. Two custom fragrances themed around the colour have also been released: ‘Mocha Moments’ and ‘Mocha Suede’.
Print-on-demand wallpaper company, Spoonflower, has also announced products using the colour of the year, releasing a range of wallpaper designs using PANTONE 17-1230.
Four independent artists have had their Mocha Mousse designs chosen for release, with further design challenges due to run in January of 2025.
Speaking of the colour of the year, Leatrice Eiseman, executive director of the Pantone Color Institute, says: “Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence.
“Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”
