Pureprint appoints new director

Marketing, print, and packaging company, Pureprint Group, has created a new senior group level role which has been made to reflect the company’s ambitions to accelerate growth across all areas of the business.

Appointed to the new role of director of strategic growth, Andy Lydiatt has previously worked at Communisis and most recently Precision Proco as group sales and customer experience director.

In his new role, Lydiatt will lead strategic planning and execution as well as work with teams across the group in order to identify marketing opportunities and react to the evolving needs of customers.

Pureprint says the appointment and role is also a part of its strategy to unify its people, manufacturing, technology, and creative teams into one integrated “future-ready” offering.  

With the company’s 100-year anniversary fast approaching in 2026, the company says: “Pureprint is investing in talent, technology, and innovation to stay ahead and continue delivering meaningful results for its clients.”

Speaking of his appointment, Lydiatt, comments: “I’m genuinely excited to be joining a business like Pureprint, which is rich in heritage, ambitious in its thinking, and focused on the future.

“There’s a real opportunity here to bring brilliant people and capabilities together, simplify how we work, and help deliver even more value for clients.”

Mark Handford, chief executive officer at Pureprint, adds: “Andy’s appointment is a key move as we step into the next phase of Pureprint’s evolution. We’re investing in top talent to help shape a more connected, agile group – one that’s equipped to keep growing, keep innovating, and keep delivering for our clients in a changing world.”

Earlier this year Pureprint exhibited its variety of capabilities and services at the VM & Display Show in London. It also hired both a new bid manager and brand development director in January.