IPIA sets date for key networking event
More than 130 print professionals are expected to attend the IPIA Annual Networking Lunch on June 18th in Birmingham
The university says the prospectus was designed in response to demand for authenticity and customisation among Gen-Z audiences
The Arts University Bournemouth (AUB) has taken a unique approach to producing its 2027 prospectus, moving away from the traditional bound book in favour of a customisable, card-based system.
Developed in-house by the AUB Brand team, the prospectus consists of a series of individual course cards that prospective students can ‘pick and mix’, allowing them to curate their own journey.
The system organises courses into eight creative identities, or archetypes, known as The Artist, The Maker, The Performer, The Icon, The World Builder, The Visionary, The Storyteller, and The Strategist.
Crucial to the design is a carabiner key ring, sourced and produced by PurePrint Group, the Sussex-based company that has partnered with the university on a wide range of projects. For this initiative, PurePrint also printed the cards on it litho press.
By moving to this modular format, AUB says it has created a “lifelong object” that avoids the waste of traditional brochures, with students only needing information relevant to them. In addition, it allows AUB to update individual cards without reprinting entire volumes, further reducing wastage.
Emma McEvoy, an AUB alumna and graphic designer on the AUB Brand, comments: “The idea really kicked off from our research into Gen-Z audiences. We found that there was a strong desire for authenticity and customisation, giving our prospective students something that feels genuinely tailored to their creative path.
“The carabiner key ring turns the prospectus into a toolkit or a guide for the arts—it's a tactile, collectible object that students can build themselves, reflecting the fluid and experimental nature of how we work at AUB.”
