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WTTB (Where The Trade Buys) has secured the European rights to communications platform, CAMI
WTTB has secured the European rights to CAMI, a communications platform that enables users to deliver personalised video messages through a QR code.
Through the system, users can buy a code on the WTTB website, upload a 29 second video via CAMI’s site, and then incorporate a QR code in their printed materials, enabling people to access the additional content.
One example of this could be a business card featuring a personalised video downloadable via a QR code, also known as a CAMIcode. Another example is for printed wedding stationary or other celebrations to share personalised messages.
“We know that video content is a really effective way to get people to engage and improve brand awareness,” says Gary Peeling, chief executive officer of WTTB. “This system has gone one step further and created technology which has such widespread positive implications for both the consumer and business.
“Adding a CAMIcode to printed materials will introduce a whole new level of positive interaction. We realised as soon as we saw it in action that it was the perfect fit for us and the endless ways it could be used.”
CAMIcodes are an example of the way printed products can be used in partnership with digital communications to add value and offer more to users.
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