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Fretwell has installed the new Heidelberg Versafire LP alongside a Heidelberg Litho XL 75 five-colour and a CX 75 four-colour press
Yorkshire-based Fretwell Print and Direct Mail has invested in a new Heidelberg Versafire LP with Heidelberg DFE, with the aim of expanding its service offering and reducing turnaround time for customers.
The press replaces an existing Versafire LV and will run alongside several other Heidelberg machines. These include a Heidelberg Litho XL 75 five-colour and a CX 75 four-colour press, both fed through the Heidelberg Prinect workflow with the Bodoni Colour Control system.
Speaking about the investment, Andy Gillett of Fretwell, says it opens up new possibilities, both for the company and for its customers.
“The new machine gives us the ability to handle heavier stocks as well as 900mm banner capability,” he says, adding: “We expect around a 30% increase in productivity. The machine gives us access to a much wider range of materials, which is increasingly important in today’s market.”
Gillet also speaks about the importance of Fretwell extending its offering to respond to the changing demands of customers. He notes how the ability to print on heavier stocks and for larger-format applications gives Fretwell additional versatility across a range of sectors and campaign types.
“The industry has changed enormously in the past 30 years, and we recognise that continuous investment and evolution are critical to staying competitive and continuing to meet customer expectations,” Gillett says.
“We’ve had excellent experience with Heidelberg in the past, which is why the choice was an easy one. Since we have other Heidelberg machines, the Versafire integrates seamlessly into our automated workflows, which is a major advantage for us.”
Phil Buttress, head of sales for Heidelberg UK and Ireland, adds: “We are delighted that Fretwell’s have decided to invest with Heidelberg and appreciate the time they took the time to visit Stockley Park for a Product and Prinect update, the business relationship we share is extremely important to Heidelberg and we look forward to building on this for the future.”
