Bobby Grauf: The Lucrative Market of Customisation

Could you introduce your company and its role within the print industry?

Antigro Designer offers powerful print customisation software that enables businesses of all sizes to easily offer personalised and customised printed products to their clients.

Every online shop or website that offers printed products can integrate our solutions as part of their online storefront and let their customers easily design any printed product quickly and easily with the use of pre-defined templates.

Print Customizer is a cloud-based print personalisation tool that enables businesses to offer editable templates with extensive personalisation options for any kind of printed product from mugs, stickers, business cards, and photo puzzles, to large-format banners and T-shirts.

Sticker Builder, which many will no doubt remember from the #WeAreDrupa community art project at drupa last year, simplifies and enhances the production of custom die-cut stickers, combining cutting-edge artificial intelligence (AI) with intuitive design tools.

Finally, our DTF Gang Sheet Builder automates the creation of sheets for direct-to-film (DTF) printing, streamlining workflows and increasing profitability.

How important is personalisation and customisation in the current print market?

In today’s print industry, web-to-print is becoming ‘web-to-anything you can print’, thanks to the ability to personalise and customise anything consumers want.

People are increasingly looking for products that reflect their own personal styles, preferences, and identities, and this trend is being felt across a number of sectors served by the print industry including fashion, home decor, and promotional merchandise.

Why is it important for printers to provide customers with more customisation options?

Simply put, printers who don’t tap into this lucrative area of print will miss out on an opportunity to make print more valuable. Consumers are increasingly seeking out products that can be personalised with increasingly short turnarounds. The businesses that sell those products need to seek print partners who can provide these solutions.

Advancements in technology have enabled quicker turnarounds, thanks in part to the boom in ecommerce. Because of this it’s more crucial than ever for printers to offer products with added value in order to ensure they are capitalising on this growing market.

Products such as Antigro’s Print Customizer, Sticker Builder, DTF Gang Sheet Builder, and Admin Gang Sheet Builder can be seamlessly integrated with custom domain-specific APIs as well as sales channels such as Shopify, eBay, WooCommerce, and Etsy. This makes it accessible and straightforward for any business to add personalised and customised printed products to their offering.

What features does print customisation software have to include in order to be most beneficial to customers?

To fully capitalise on the vast opportunities in this area of print, businesses need to give consumers and print buyers what they want – printed products that are unusual, innovative, high-quality, and of course creative and fun. But most importantly, they need to offer speed and an easy and hassle-free personalisation experience for the user.

For example, Antigro’s Print Customizer generates print-ready files tailored to our customer’s print equipment and creates true-to-life personalised product previews while also reducing errors – eliminating the need for multiple revision cycles, and therefore streamlines production. This in turn supports your customers’ sustainability goals thanks to minimised waste and conservation of resources.

AI is also driving the development of this technology as it allows customers to create bespoke product designs tailored to their exact preferences, enhancing customer satisfaction and fostering a deeper connection between the brand and the consumer. Our Try&Buy programme is a great initiative for businesses looking to dip a toe in the water of AI personalisation.

Additionally, Sticker Builder simplifies and enhances the production of custom die-cut stickers, and by combining cutting-edge AI with intuitive design tools, the technology allows users to design custom-shaped stickers and labels by automatically generating the outline and cut lines in print-ready files.

Antigro’s tools have been designed to be integrated into major e-commerce platforms. Why is this a market that Antigro wanted to get involved in?

With print now easier than ever to purchase thanks to the adoption of web-to-print sites by many print providers, not to mention the rise of print on demand platforms, consumers require smooth and easy experiences and many will have little knowledge of the print process.

Antigro’s mission is to offer tools that enable businesses of all sizes to easily and quickly offer personalisation of printed products. The ability to seamlessly integrate with custom domain-specific APIs and well-known online print shop channels such as Shopify, eBay, WooCommerce, and Etsy make this possible.

How important do you think personalisation will continue to be in 2025?

The customised print market, driven by an explosion in demand for personalised products is set to grow at a CAGR of 10.3% from 2025 to 2030. Coupled with the fact that it’s never been easier to sell personalised print online, there really has never been a better time for printers to explore new revenue streams and ways to add value with personalisation and customisation.