HP Indigo announces £37m deal with ePac

ePac has announced the purchase of ten HP Indigo 200K digital presses across its operations in North America and Europe

Jonathan Pert
February 12, 2026
[L to R] Oran Sokol, VP and global head of strategic sales at HP Industrial Print, Parag Patel, president of shared services at ePac, and Noam Zilbershtain, VP and general manager of HP Indigo

HP has announced the signing of a large-scale commercial agreement with global flexible packaging producer, ePac, including the install of ten HP Indigo 200K digital presses across its operations in North America and Europe.

The value of the deal is estimated at roughly $50m (£37m), with the core press purchase amounting to approximately $20m (£15m) alongside an expected additional $30m (£22m) in revenue from consumables and technical services over the next three years.

The new deal marks a decade of strategic collaboration between the companies. As part of the ongoing agreement, ePac already operates a fleet of more than 50 HP Indigo presses.

Oran Sokol, vice president and global head of strategic sales at HP Industrial Print, says: “We are celebrating a decade of partnership with ePac, and we are immensely proud of what they have built during this journey.

“Together, we aligned early on around the evolving demands of the flexible packaging market where speed, personalisation, and sustainable profitability are essential requirements for success. By responding decisively to those shifts, our joint efforts have helped reshape the industry, and are now delivering tangible results."

HP positions its collaboration with ePac as part of a significant transformation in the global flexible packaging industry, accelerating the shift from traditional analogue production to digital printing.

Based on HP Indigo’s new fifth-generation platform, the 200K delivers an increase in productivity compared to previous models with a roughly 30% increase in print speed and up to 45% higher overall throughput compared to the previous generation.

The presses also incorporate advanced AI-enabled tools for automated print-quality diagnostics and real-time defect detection and correction.

Parag Patel, president of shared services at ePac, adds: "This $50m (£36.7m) investment marks a pivotal moment in ePac’s evolution.

“By integrating more than ten HP Indigo 200K digital presses into our global network, we are not just expanding capacity – we are redefining the standard for high-speed, sustainable packaging. Whether we are supporting a local startup or a global brand, our hyperfocus remains on delivering a universally superior customer experience.”

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