Company behind Flex4 OPS purchased

TRACK7 Technology Group, the parent group of Newcastle-based digital development agency Enigma Interactive, has acquired RWS Web Solutions, the Cumbrian business behind Flex4 Online Print Solution (OPS).

Flex4 OPS, which is based in Kendal, Cumbria, will continue to operate as an independent business, with co-founder Francis Whiteley remaining as managing director and the existing team staying in place. 

Founded and developed in the UK, the Online Print Solution (OPS) from Flex4 combines web-to-print technology with digital marketing to help print businesses develop profitable online sales channels. Its client and partner base includes companies such as Optimus MIS and Konica Minolta.

The acquisition represents an extension of Enigma’s output into the specialist digital commerce segment. For Flex4 OPS, the deal aims to provide access to greater technical depth and strategic investment.

The move is Enigma’s parent group’s first acquisition, forming part of a longer-term strategy to expand TRACK7 through the addition of complementary digital platforms and specialist teams.

Steve Grainger, founder and managing director at Enigma Interactive, says: “Flex4 OPS has built a strong product and is market leader in a highly competitive sector.

“Bringing the business under the umbrella of the Track7 Technology Group will allow it to consolidate its market leading position and support its next stage of growth. Over the coming months we’ll be investing in the platform, strengthening capability, and helping the team scale, while keeping Flex4’s day-to-day operations independent.”

Francis Whiteley, managing director at Flex4 OPS, adds: “This is a positive step for Flex4. After many years as a family-run business, this acquisition gives us the backing, leadership support, and investment we need to take the company to the next level, while keeping things ‘business as usual’ for our customers.

“Enigma brings deep experience in delivering complex digital programmes, and we’re looking forward to learning from this to further strengthen our offer for new and existing clients.”