Print.com has launched an ‘industry first’ plugin inside ChatGPT, allowing users to generate instant, ready-to-order print configurations and live quotes using conversational AI prompts
European print platform, Print.com, has launched its own plugin in ChatGPT, which reportedly makes it the first print platform where an AI assistant offers suggestions that are ready to order.
The plugin is available free of charge to all Print.com customers, working on both the free and paid versions of ChatGPT.
Users can use the plugin to directly ask about Print.com orders, with the AI assistant laying out order options and useful information based on the user's own Print.com account.
Available information includes prices and delivery times, which paper types and production methods meet the customer’s deadline, what the rush surcharge is for each day delivery is moved forward, and which configuration provides the best value for money.
The plugin then provides a shareable link that lets users place their order directly in the Print.com web app.
With the ChatGPT plugin, Print.com customers can browse and search the full Print.com catalogue in both the desktop and mobile app, searching by themes including weatherproof products for an outdoor festival or recycled materials for a sustainable event.
Daan de Jong, AI lead at Print.com, says: “The strength of our platform is that there are practically endless configurations possible. That's immediately the challenge too: how do you land on exactly the right proposal for your customer?
“Over the past months, we've made billions of possible specifications readable for AI. This is not just for ChatGPT, but as MCP: the open standard that lets any AI assistant connect to our platform. This plugin is only the beginning.”
According to Print.com, AI is opening up a new phase for the business. A comparable plugin for Claude is currently under review, with feedback from the customers of the ChatGPT plugin set to play an active part in shaping the technology further.
Lucas Baarspul, chief of strategy and co-founder of Print.com, adds: ‘A growing share of all print questions will start with an AI assistant.
“We want that question to land on a real specification, not a guess. With our own production sites and more than 200 print partners, we know what can be produced where, tomorrow. Our customers now have access to that same knowledge, with nothing more than a simple prompt.”
