Love Paper revamps website to champion sustainable print media

Love Paper, a global consumer campaign run by paper advocacy group, Two Sides, has unveiled a completely redesigned website dedicated to celebrating the environmental, practical, and creative benefits of paper, print, and paper-based packaging.

The new website marks the latest step in Love Paper's communication strategy, aiming to provide consumers, educators, brands, and the media an inspiring destination to discover the facts about paper and explore the role it plays in everyday life.

According to Two Sides, the website features a range of new research, articles, educational resources, and practical information that help visitors better understand paper’s status as "one of the world's most renewable and widely recycled materials."

Josh Birch, campaign manager for Two Sides, says: "Love Paper has always been about telling the positive story of paper. Our new website allows us to do that in a much more engaging and accessible way.

“Whether you're interested in sustainability, education, packaging, creativity, or simply enjoy reading a printed book, the new platform demonstrates why paper continues to be such an important and sustainable part of modern life."

The advocacy group launched Love Paper Week in 2025, a global campaign that encourages professionals from the printing and paper industries to promote the benefits of paper, with a particular focus on its sustainability.

The event is set to return in 2027 after a strong response to the second edition of Love Paper Week in 2026 that saw hundreds of companies take part.

The website will continue to act as the home of Love Paper Week, providing free campaign materials that organisations across Europe can download and use to promote the positive story of paper and paper packaging within their own communities.

However, the redesigned website aims to expand the promotional and educational power of Love Paper beyond the annual event, featuring a wide range of new content exploring key topics such as sustainable forestry, biodiversity, paper recycling, and the circular economy.

The new platform is designed to allow retailers, publishers, and brands alike to access verified facts, research, and campaign resources to help engage customers with clear, evidence-based environmental messaging.

Alongside the expanded range of resources, the website is designed to deliver improved navigation, enhanced visuals, and a mobile-friendly design. A redesigned Two Sides website will also be launched later this year.