Durst Group appoints new global sales director software

Chris Schowalter has been appointed as the new global sales director software at Durst Group.

Bringing over 20 years of experience in print, primarily in inkjet, both in the US and Europe, Schowalter’s appointment is said to reinforce Durst Group’s “expanding software solutions” for the printing industry.

In his new role, Schowalter will oversee the development and execution of Durst’s global sales strategy for the software division as well as support the company’s international sales teams.

Other responsibilities include playing a key role in strengthening customer relationships, identifying customer needs, and driving efficiencies throughout the process following the ‘Pixel to Output’ strategy.

Christian Harder, VP sales at Durst Group, says: “Today, we recognise that customers not only require productive and reliable printing systems to address the trend of shorter lead times, but also seek to automate production processes to reduce operational costs.

“With our comprehensive 360-degree offering, we provide a complete solution that gives us a clear competitive advantage.”

Schowalter adds: “Durst not only delivers the highest quality printer hardware, but truly provides customers with an end-to-end solution that leverages software to increase productivity and reduce touch points is impressive to say the least.

“I am honoured to join the Durst team and share my 25 years of software and colour expertise to help our customers boost productivity and increase process efficiency through advanced software solutions.”