Babybel signals market shift with change to paper packaging
Babybel is rolling out its new paper outer packaging throughout 2026, after an initial UK launch in December 2025
The new collaboration means another major big brand has joined Two Sides’ sustainability mission

Print and paper advocacy group Two Sides has announced its latest member, HP, which will help in the promotion of sustainable print and print-managed services.
Since 2016 HP brand paper has been sourced from recycled or certified sources, as well as paper-based packaging for home and office printers since 2020. Formed in 1939, the company continues to innovate and develop its products.
In joining Two Sides, HP now has access to a large library of co-brandable communication tools, consumer research, industry information, sustainability advice, and events.
Josh Birch, campaign manager of Two Sides UK, says: “Our partnership with HP will help us communicate the great sustainable story that print and paper has to tell, reaching brands and consumers through their print and paper products. It’s always a pleasure to welcome new members on board and we look forward to working with HP.”
Peter Jolly, UK and Ireland HP Industrial country manager, says: “HP is delighted to become a member of Two Sides. We aim to be the world’s most sustainable and just tech company, taking urgent action to combat climate change, protect human rights, and accelerate digital equity.
“As sustainability is an important factor for many of our customers and consumers, the library of facts that we have access to by joining Two Sides, will be of great use in our own customer communications, helping to promote our print and paper products.”
In late 2020, HP MPS was certified CarbonNeutral in accordance with the CarbonNeutral Protocol and was the world’s most comprehensive carbon neutral Managed Print Service offering.
The company also increased its recycling efforts by reducing single-use plastic packaging by 44% compared to 2018, as well as continuing to recycle ink and toner cartridges which it has done since 1991 as part of its Planet Partners recycling programme.
If you’d like to share news or opinions with us feel free to email at news@printmonthly.co.uk or join in with the conversation on Twitter and LinkedIn.